Как booking.com борется со страхами клиентов

29 хитростей и уловок booking.com. Как популярный сервис поиска бронирования отелей борется со страхами и предубеждениями своих клиентов, оказывая услуги 27 миллионам пользователей каждый месяц.

1. 586,000+ hotels, apartments, villas and more.
2. FREE cancellation on most rooms!
3. A list of recent bookings that refreshes every few seconds.
4. An exit pop-up "Discounts of 20% or more!" or "Save at least 20% in Rome" if you've already chosen a country.
5. Lowest price guarantee.
6. A clickable list with the most popular search elements.
7. Filter criteria: Recommended, Stars, Review score.
8. There are X people looking at this hotel.
9. Latest booking: X minutes ago.
10. Booking.com, #1 accommodation site + trust labels.
11. A carousel-like overview of testimonials.
12. Big, beautiful pictures.
13. We have only X left on our site.
14. FREE cancellation before {DATE}.
15. Reserve (Confirmation is Immediate)
16. Hurry! This is a limited offer.
17. 3 reasons to choose {YOUR SELECTED HOTEL}: Low rates, They speak your language, 579 verified reviews.
18. You get the best price.
19. No payments needed today. You'll pay during your stay.
20. This property is in a good location. Guests have rated it X.
21. You’ve selected a hotel with a guest review score of X.
22. X guests from {YOUR COUNTRY} have made a booking in the last 5 minutes.
23. Your secure booking starts here – it only takes 2 minutes!
24. An exit pop-up: "The details you've entered will not be saved if you leave this page."
25. Quote: "Booking.com is one of the largest and most valuable companies in {SELECTED COUNTRY}".
26. Change of plans? Hey, it happens. You can easily modify your dates, guest details, add special requests, or cancel your entire booking before {DATE}.
27. Credit card number: No charge - only needed to reserve your room.
28. Your credit card will not be charged - it's only needed to guarantee your booking.
29. Book this room. Get instant confirmation.